Article: Let Common Sense Guide Privacy Rules > January 26, 2004

InformationWeek : Bob Evans : Business Technology: Let Common Sense Guide Privacy Rules : January 26, 2004:

"Is your company devoting enough time, energy, and executive-level advocacy to issues relating to privacy? The ramifications, repercussions, rationale, and reasonableness of your company's policies toward consumer data? Do legitimate situations ever arise that call for information about your customers to be shared with law-enforcement agencies, the federal government, or--imagine this--even your customers themselves?

Are you prepared enough to address some of the most bizarre, logic-twisting scenarios you can imagine? Are you and your colleagues and your partners fully aware of the positions taken by the extreme ends of the thinking on the privacy spectrum so that you can be prepared to handle the extreme outcries they're sure to raise should you do something that you might think is right but that they feel is wrong? "