Saturday, January 31, 2004

Article: Companies and Consumers Clash on Privacy Issues

Here is some coverage of the Accenture survey (reported on in a previous post) from Companies and Consumers Clash on Privacy Issues:

"Although the majority of businesses were found to underestimate the importance of their privacy policies and think they are unlikely to influence consumer perception, 51 percent of consumers surveyed said they avoid dealing with companies whose privacy policies make them uncomfortable. Simultaneously, consumers overestimated the amount of personal information that companies are legally allowed to collect about them, although businesses did admit to collecting some data to which they believe they are not entitled. "

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