Wednesday, January 07, 2004

Article: Companies Alter Privacy Policies Companies Alter Privacy Policies: (January 2, 2004)
As online marketing matures, many companies are finding privacy policies that once seemed acceptable as constricting as clothing that has been outgrown and, like a too-tight suit, must be altered.
'Often, a company will create a privacy policy that seems to have all the important parts, but then turns out to be untenable in some way,' said Larry Ponemon, head of the Arizona-based Ponemon Institute. His organization researches privacy issues and verifies companies' privacy and data protection practices."

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