Sunday, January 25, 2004

Article: Online Privacy Policies Misleading

CRM Daily is reporting on a study I commented on a little while ago (see below). The study, by Michigan State University researchers, suggests that websites using the leading "privacy seals", such as TRUSTe, collect more personal information and protect is less than sites that don't use the seals, lulling useres into a false sense of security.

Enterprise Security Today (Online Security): Online Privacy Policies Misleading: "Companies use privacy policies not just to inform customers but also to persuade them to yield personal information despite lax privacy-protection measures -- which could harm them in the long run. 'Our findings suggest that the Federal Trade Commission's current self-regulatory policy is insufficient,' says researcher Nora Rifon."

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