I blogged a little while ago about a lawsuit that has been brought against a drug store chain in California for allegedly violating California and US health privacy laws by engaging in prohibited marketing activities on behalf of drug companies (see Lawsuit: Privacy advocacy group sues drug store chain over alleged privacy concerns). In the last two days, Parry Aftab has written her reflections on the suit and the issues it raises. Check out The Albertson's healthcare privacy issues: how much do you really care? and HIPAA: Healthcare privacy and marketing.
The Privacy Lawyer: The Albertson's healthcare privacy issues: how much do you really care?:
"While many consumer and privacy advocacy groups have been vocal, the consumer pick-up has been minimal. How do you feel about your pharmacist or physician being paid to have others send your marketing messages or drug promotions? Does it make any difference if they can do it under your pharmacist's or physician's name? Are you worried that your pharmacy might be sending your alternative drug therapy recommendations without informing your physician? Or does the convenience of learning about alternative therapies or being reminded to renew your prescriptions outweigh your concerns?"
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