Tuesday, January 11, 2005

Customers always willing to trade privacy for services

Privacyspot is linking to a survey that confirms what most privacy-aware folks know. Consumers will trade privacy for services and convenience:

Internet Marketing Survey Finds Consumers Willing to Share Information . . . Sometimes PrivacySpot.com - Privacy Law and Data Protection:

"A survey of 1,799 Internet users in the United States shows that '89% would let a trusted marketer share their personal interests with a third party without permission in order to increase the quality of services and products produced. However, only 20% would let a marketer share information in order to track their buying behavior and project future purchasing decisions.'

In other words, as long as there is an immediate, direct benefit to the consumers, they are willing to allow their information to be shared.... "

No comments: