According to CNet News, Microsoft has just moved to a shortened privacy statement on all the MSN sites. These provide a high-level overview of the information collected from a specific site and allow you to click for more detail. The window below contains the general MSN Summary Privacy Statement:
MSN sites get easy-to-read privacy label | CNET News.com:
"... A standard notice contains six sections covering the scope, information collected, use of the information, consumer choices and company contact information. It also includes a section for important notices to the consumer.
While their appearance is much simpler, the notices are difficult to write in plain language, McDade said.
'It was a very hard challenge to summarize (our practices) into a short snapshot and to write it in such a way that people thought it was a fair representation,' she said.
Microsoft has not yet implemented the shorter form on its main Web site. "
I usually recommend that my clients use privacy notices that are as reader-friendly as possible. One of the key elements is to make sure the reader does not have to wade through a bunch of stuff to get their questions answered. Once you figure out what most customers who read the notices want to know, put it in a summary at the beginning or somehow highlight those sections in the text. Customers read privacy notices because they are suspicious or have a question. You want to answer the question and alleviate their suspicions. Notices like those implemented by MSN look like they'll do a good job at communicating their policies and practices.