Wednesday, July 04, 2007

Internet ads under the privacy microscope

The latest developments in internet advertising are getting some pretty close scrutiny. I've posted before about concerns over the proposed Google / DoubleClick merger (see: Google at the bottom of online privacy rankings FTC probes Google / Doubleclick merger, Google is watching you. No surpise, but privacy regulators are ..., Google-DoubleClick deal under privacy fire, Google Buys DoubleClick for $3.1 Billion)

The buzz on this proposed deal continues:

And now, not to be outdone, Yahoo! is introducing a new search technology that relies more on the information that the company has collected about users. No surprise that the scheme is receiving a sceptical reception from privacy advocates. See: ABC News: Yahoo's New Ad Program Gets Personal.

Be sure to also read Michael Zimmer's take on this: » Archives » With SmartAds, Yahoo Finally Joins Google…as a Threat to Privacy.

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