The latest developments in internet advertising are getting some pretty close scrutiny. I've posted before about concerns over the proposed Google / DoubleClick merger (see: Google at the bottom of online privacy rankings FTC probes Google / Doubleclick merger, Google is watching you. No surpise, but privacy regulators are ..., Google-DoubleClick deal under privacy fire, Google Buys DoubleClick for $3.1 Billion)
The buzz on this proposed deal continues:
- Google's DoubleClick deal runs into consumer resistance Guardian Unlimited
- European organizations worry about results of GoogleClick deal DM News
- Google-DoubleClick Deal Draws Criticism TIME
And now, not to be outdone, Yahoo! is introducing a new search technology that relies more on the information that the company has collected about users. No surprise that the scheme is receiving a sceptical reception from privacy advocates. See: ABC News: Yahoo's New Ad Program Gets Personal.
Be sure to also read Michael Zimmer's take on this: michaelzimmer.org » Archives » With SmartAds, Yahoo Finally Joins Google…as a Threat to Privacy.