Money Magazine has a review of the range of ID theft products and services out there, and suggests more than a few free alternatives:
MONEY Magazine: ID insurance? Who needs this stuff? - Aug. 22, 2005
"NEW YORK (MONEY Magazine) - Scared by all the doom-saying from security experts and the identity theft stories in the news? Well, don't lose sight of your common sense. Below are some of the services you could buy -- and the free alternatives...."