Thursday, February 12, 2004

Article: Think outside tech box to make 'experiences'

This is more than a little creepy if the company involved doesn't tell customers that their presence will be announced by RFID-laden loyalty cards (thanks to "Slashdot | RFID for the Rich" for the link):

The Globe and Mail: "If you're a frequent Prada shopper, the loyalty card in your wallet or purse contains a radio frequency identification (RFID) tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The tag certifies the authenticity for Prada's pricey togs -- and discourages theft (setting off alarms) and counterfeiters (it's nearly impossible to copy)."

But, on the other hand, if there is knowledge and consent, this may be a great convenience for customers and the salespeople alike. ... It's all about knowledge and consent.

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