The European Union is about to impose a directive effective May 25, 2011 requiring explicit consent for the use of most forms of internet cookies, particularly those that are associated with the delivery of advertising.
This tight deadline is being put in place, even though regulators have no idea how to technically make it work.
For two different perspectives, read the BBC's coverage: BBC News - New net rules set to make cookies crumble and GigaOm's report: Why the Cookie Monster Won’t Kill European Startups.
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