Levi's is apparently rolling out a test of using radio frequency ID tags (RIFDs) to track inventory in a select number of retail outlets. The RFIDs, which contain an individual serial number are on a dangling tag marked "Please discard this tag if it is not removed at the point of purchase." Not surprisingly, some see conspiracy afoot and are concerned about the privacy aspects of wider adoption of RFIDs on consumer goods. See: Advertising Age - Privacy Group Slams Levi's for Radio ID Tags.
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