Wednesday, November 23, 2005

Leger Marketing poll on ID theft and perceptions in Canada

The Ottawa Business Journal is reporting on a survey by Leger Marketing on perceptions of identity theft and threats to personal information:

Ottawa Business Journal:

... An overwhelming majority of Canadians are concerned about the privacy of information stored in online databases, and more than half of companies admit their data is at risk

A Leger Marketing poll found 83 per cent of Canadians are concerned about the privacy of their personal data, and 55 per cent of companies say their confidential and private data is at risk of an attack. According to the poll, 58 per cent of consumers say they would immediately terminate their relationship with a company that compromised their personal information....

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