In Silicon Valley North, Rick Segal argues that privacy is overrated for customers looking for personalized services:
Silicon Valley NORTH: The problem with privacy:"Privacy is really not all it's cracked up to be. For the most part it gets in the way of doing lots of useful things with technology. With apologies to the Society for Staying Out of My Life, it's an interesting venture capitalist's exercise to go through some possibilities when you suspend for a moment the fears of Big Brother... "
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