Study: Wide Chasm Exists Between U.S. Businesses and Consumers Regarding Privacy and Trust Related to Personal Data

Thanks to beSpacific for the link to the following study from Accenture:

"Accenture Study Reveals Wide Chasm Exists Between U.S. Businesses and Consumers Regarding Privacy and Trust Related to Personal Data
Findings Point to Opportunity for Businesses to Build Trusted Relationships with Customers

NEW YORK; Jan. 27, 2004 - Fear of inadequate protection of personal data has compelled half of consumers to reject or cancel doing business with a company. This is just one of several findings of a survey of U.S. consumers and businesses on privacy, trust and access to personal data released today by Accenture. "

Interesting study, but the usual disclaimers apply.