tag:blogger.com,1999:blog-6273930.post3915152918470814138..comments2024-03-08T07:29:54.585-04:00Comments on Canadian Privacy Law Blog: Why does Google remember information about searches?privacylawyerhttp://www.blogger.com/profile/03943567746055311435noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6273930.post-3945021238193028742007-05-15T03:58:00.000-03:002007-05-15T03:58:00.000-03:00Google retains data about searches because it is a...Google retains data about searches because it is a vendor of advertising, rather than a search engine company.<BR/><BR/>As a user of Adwords to drive traffic to sites I need to see how effective my outbound campaigns have been, which means I need to know broadly where they have been posted, and I need to track their conversion.<BR/><BR/>Conversion tracking through Google Analytics needs to look at, among other things, the geography of the site visitor, and the keywords through which they arrived. This way I can analyse ways of making my campaign more effective.<BR/><BR/>Additionally, as a user of Adsense on, for example, <A HREF="http://complianceandprivacy.com" REL="nofollow">Compliance and Privacy</A> I want to judge how well my content is received in order to tailor the content to meet the market need for information together with relevant adverts to encourage the visitor to click an advert to leave rather than simply closing the window. And this is the same on my own blog <A HREF="http://timtrent.blogspot.com" REL="nofollow">"Marketing by Permission"</A><BR/><BR/>Google remembers searches in order to let its customers know details about the visitors it sends in more detail than the trail left by the visitor's browser itself in the sit logs, logs which are often inaccessible to the customer on sites they track with Analytics.Tim Trenthttps://www.blogger.com/profile/00698536468287397610noreply@blogger.com